ABOUT OUT OF CONTEXT
Out Of Context is a not-for-profit social enterprise founded by photographer Lorraine Goddard in a mission to raise the awareness of mental health issues and to promote universal support.
‘GOOD HEALTH BEGINS WITH GOOD MENTAL HEALTH’
3 children in every classroom have a diagnosable mental health problem.
1 in 12 children and young people deliberately self harm.
Over half of all adults with mental health problems were diagnosed in childhood.
Less than half were treated appropriately at the time.
Lorraine Goddard is a London-based photographer with an extensive background in PR in the fashion and music industries, with over 15 years experience specialising in reportage style photography. She captures people and events in a candid and unobtrusive fashion, is well known for her contemporary portraits.
Whilst pursuing a career in photography Lorraine founded Out Of Context in a mission to raise the awareness of mental health issues and to promote universal support. Her former husband is musician Adam Ant who has suffered publicly with manic depression — which has ignited Lorraine’s relentless determination to foster support in mental health awareness, beginning with children and young people.
— Lorraine Goddard
Out Of Context was set up initially as an International Anti-Stigma photography campaign featuring people in the public eye doing things that make them happy. The campaign debuted with an exhibition at Getty Images Gallery, London in 2010 including names such as Christian Slater, Minnie Driver, Dita Von Teese and Richard Branson.
Many celebrities are seen as role models and are an inspiration to children and young people. Lorraine has garnered the attention of Getty Images Gallery London and Endeavour London Ltd. (Getty Images Gallery publisher of choice) who are supporting the publication of a photography book consisting of her work. She has photographed over 50 celebrities who fully support the promotion of positive mental health awareness. Each one has been photographed doing something that simply makes them happy.
People who have been photographed for the campaign or who have supported ‘Out Of Context’ include:
Adam Ant, Alan McGee, Alex Asher Daniel, Alice Evans, Alice Temperley, Amy Sacco, Andreas Krontaler, Andrew Lloyd Webber, Anna Friel, Anna Sui, Assia Webster, Basil, Bella Freud, Bryan Ferry, Catherine Tate, Christian Slater, Dave Stewart, David Kappo, Dita von Teese, Denise Van Outen, Giles Deacon,, Harry Enfield, Jack Huston, Jamie Cullum, Jason Issacs, Joe Corre, Justin Hawkins, Ioan Gruffudd, Karolina Kurkova, Kelly Hoppen, Laura Bailey, Lily Cole, Luella Bartley, Marc Almond, Marco Pirroni, Marie Helvin, Mary McCartney, Meg Matthews, Michael Shulman, Mick Rock, Mike Pickering, Minnie Driver, Nick Moran, Nicky Clarke, Nolan Hemmingway, Ozwald Boateng, Philip Treacy, Richard Branson, Robert James Curry, Roland Mouret, Ruby Wax, Sadie Frost, Siobhan Fahey, Sophie Dahl, Stephen Jones, Steven Philip. Stephen Webster, Suzanne Pirret, Terry Hall, Toby Mott, Todd Lynn, Tracey Emin, Tristan Webber, Vivienne Westwood and Zac Posen.
Out Of Context works effectively in partnership with YoundMinds, PhotoVoice, The David Lynch Foundation, Centrepoint and Free Arts NYC.
TO RAISE AWARENESS OF MENTAL HEALTH & TO HELP LIFT THE SIGMA ASSOCIATED WITH IT.
EXHIBIT IMAGES FROM THE OUT OF CONTEXT COLLECTION, CREATING PLATFORMS FOR MENTAL HEALTH CHARITIES TO HOST TALKS, SCHOOL VISITS AND LAUNCHES
“Lorraine Goddard has been a patron of YoungMinds for five years. In this time she has been a tireless supporter of our work and the cause of children and young people’s mental health and well being. This issue is absolutely vital for young people’s happiness generally and for the future health and well being of our communities but it’s not an easy subject to raise awareness about. The mental health stigma still pervades all aspects of children and young people’s daily lives and Lorraine’s work is so valuable in its support of key messages and in raising the awareness of our work. She provides a vital voice for the thousands of children and young people who are suffering daily and are voiceless in our society”.
— Sarah Brennan, Chief Executive YoungMinds